How can you:

- easily estimate website’s search engine optimization?
- rate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track search engine optimization progress on the fly.

For a Internet promoter, data is the single most powerful tool. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t work s lot with data, neither customers nor the industry will take you seriously.

2. Information says you how well you are performing.
I am all about customer feedback but 1st thing you got to do is root through your own information to get your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? No. Your boss wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing search engine optimization software. If not, now is a good time to start and set up a powerful data mining and SEO reporting system for your company.

I am all for automation in my firm because the amount of websites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO Reporting tools out there, you can keep track of your search engine optimization progress fast and easy, just like thousands of search engine optimization marketers do across the globe.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are SEO apps reports convenient but they are also good-looking and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for SEO report, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted SEs
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of client inbound links
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure audit stats

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